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Digital Marketing Dublin • Radisson Blu Royal Hotel, Dublin

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Digital Marketing Dublin About the conference

Digital marketing is now more important than ever and should be at the heart of your organisation’s overall marketing strategy. Digital marketing techniques allow you to reach your audience in a cost-effective and quantifiable manner, this is especially important since the Covid-19 pandemic has forced many organisations to scale down their marketing budgets.

This conference will look beyond social media (important as it is in its own right) and will get to the heart of digital planning and strategy. Leading digital marketing experts will examine best practice and achieving results, giving examples of successful campaigns.

What elements make up your digital marketing?

Digital marketing is a web that connects all the digital activities that work towards achieving your overall digital goal. It is important to ensure that each element of your digital strategy is playing its part and fully optimised for your organisation to benefit.

Understanding ‘how to do’ is simply not enough – as an organisation you need to grasp the importance of ‘why’. Analytics are key in knowing how to measure and improve your digital marketing.

#DMDublin will feature expert speakers from across the spectrum of digital marketing including a focus on targeting specific audiences through tools such as SEO, paid search and email marketing.

Why attend #DMDublin 2022?

  • Face to face networking with digital marketing and communication professionals
  • Hear leading digital marketing practitioners: Visiting and local speakers
  • Enhance your digital marketing and communication skills
  • Learning: New trends and the latest insights
  • Examples of best practice use across different sectors

Key issues Key issues to be examined:

  1. Digital marketing strategy and planning
  2. SEO
  3. Email marketing
  4. Content Marketing
  5. Ecommerce strategy
  6. Paid search advertising
  7. Video & mobile marketing
  8. AI and technologies for digital marketing
  9. Data and analytics
  10. Securing budget and integration into wider marketing plans

Speakers

Daniela Trifone
Daniela Trifone Head of Automation – Growth & Personalisation, Digital & Data Marks & Spencer
Darragh Doyle
Darragh Doyle Head of Communications, Marketing and Audience Development Dublin City Council Culture Company
Cara Shields
Cara Shields Digital Optimisation Manager An Post
Alison Sheehy
Alison Sheehy Digital Marketing Manager Gym+Coffee
Nico Fell
Nico Fell Head of Content and Social 256
Mark Henry
Mark Henry Marketing Director Tourism Ireland
Joe Wilde
Joe Wilde CEO & Founder Mac Digital
Niamh Boyle
Niamh Boyle National Social Media Coordinator GAA
Pria Dahiya
Pria Dahiya Co-Founder Salt Marketing

Programme Conference programme

  • Chair’s welcome and introduction Darragh Doyle Communications Lead Dublin City Council Culture Company
  • Digital planning and strategy: Integrating your business into the digital world Lorraine Griffin Digital Consultant
  • The future of email marketing Daniela Trifone Head of Automation – Growth & Personalisation, Digital & Data Marks & Spencer
  • Delivering success on social Niamh Boyle National Social Media Coordinator GAA
  • SEO and analytics: Getting your optimisation right Cara Shields Digital Optimisation Manager An Post
  • Question & answer session / Panel discussion

Comfort break

  • Digital marketing at Tourism Ireland Mark Henry Marketing Director Tourism Ireland
  • Driving sales through a digital-first approach Alison Sheehy Digital Marketing Manager Gym+Coffee
  • Creating an effective paid search strategy to generate better results David Connor Co-Founder Frank and Bear (invited)
  • Creating engaging content to attract and retain your audience Nico Fell Head of Content and Social 256
  • Question & answer session / Panel discussion

Networking lunch and conference close