- Chair’s welcome and introduction Darragh Doyle Communications Lead Dublin City Council Culture Company
- Digital planning and strategy: Integrating your business into the digital world Lorraine Griffin Digital Consultant
- The future of email marketing Daniela Trifone Head of Automation – Growth & Personalisation, Digital & Data Marks & Spencer
- Delivering success on social Niamh Boyle National Social Media Coordinator GAA
- SEO and analytics: Getting your optimisation right Cara Shields Digital Optimisation Manager An Post
- Question & answer session / Panel discussion
Digital marketing is now more important than ever and should be at the heart of your organisation’s overall marketing strategy. Digital marketing techniques allow you to reach your audience in a cost-effective and quantifiable manner, this is especially important since the Covid-19 pandemic has forced many organisations to scale down their marketing budgets.
This conference will look beyond social media (important as it is in its own right) and will get to the heart of digital planning and strategy. Leading digital marketing experts will examine best practice and achieving results, giving examples of successful campaigns.
What elements make up your digital marketing?
Digital marketing is a web that connects all the digital activities that work towards achieving your overall digital goal. It is important to ensure that each element of your digital strategy is playing its part and fully optimised for your organisation to benefit.
Understanding ‘how to do’ is simply not enough – as an organisation you need to grasp the importance of ‘why’. Analytics are key in knowing how to measure and improve your digital marketing.
#DMDublin will feature expert speakers from across the spectrum of digital marketing including a focus on targeting specific audiences through tools such as SEO, paid search and email marketing.
Why attend #DMDublin 2022?
- Face to face networking with digital marketing and communication professionals
- Hear leading digital marketing practitioners: Visiting and local speakers
- Enhance your digital marketing and communication skills
- Learning: New trends and the latest insights
- Examples of best practice use across different sectors